Email & SMS, done for you.
LaRose & Co.
Email & SMS marketing,
done for you.
For $1M+ brands · Klaviyo specialists
We plan, write, design and run your Klaviyo email & SMS, so the customers you already paid to get keep buying.
A couple of minutes to apply. If you’re a fit, we’ll review your account together.
Past-client results. Your starting point and results will differ.
The receipts
The list they already had. A system that brings buyers back.
Up from $79K before we started.
A reason to buy a second and third time.
Extra revenue. No new ad spend.
“I've been working with LaRose & Co. since 2017 and we consider them an invaluable part of our team.”
Past-client results. Your starting point and results will differ.
Sound familiar?
You’ve spent years, and a lot of ad money, bringing customers in. Your email & SMS should give them a reason to come back.
Past buyers have already chosen you once. Too many never get a reason to come back.
The campaigns go out. But which ones made money, and which ones just went out?
The automated emails were built a while ago. Nobody has really looked at them since.
Even repeat orders still seem to need another ad behind them.
A slow month turns into another sitewide sale. The margin goes with it.
You know email could do more. You need a team that knows what to change.
You’ve already built the list. We build the retention system that puts it to work.
The math
Our clients typically see 30–40% of total revenue attributed to email & SMS. For a brand with $7M in annual revenue, a 30% share is $2.1M; a 40% share is $2.8M.
This is an example, not a promise. The illustration holds total revenue at $7M. Attributed revenue is not necessarily incremental revenue; your account and attribution settings affect the figures.
$700K / year differenceAbout $58K a month in attributed revenue.
Acquisition
You invest in finding your next customer. The spending keeps going as you grow.
Retention
Flows, campaigns and SMS give existing customers another reason to buy. You own the list and the account.
Why it hasn’t been fixed
Most brands have tried. The missing piece is time, consistency and someone who owns the whole channel.
Retention takes strategy, copy, design, testing and technical implementation. When one person does it all alongside their other work, opportunities get left behind.
The creative looks good, or the numbers do. Your brand needs both, with the same people on the account.
The next new customer gets the focus. Everything after the first order gets left behind.
How we work
Strategy, copy, design and account management, built around your brand. We agree the campaign, flow and SMS work your account needs.
Weeks 1–2
We start with a detailed onboarding questionnaire, industry and marketing research, and a Klaviyo audit. Our internal retention report helps the team understand your brand, spot opportunities and set account priorities.
After onboarding
Some brands begin with campaign management. When flow work is warranted and included in the agreed scope, we rebuild the relevant automations. Your starting point and rollout follow your account’s needs and the work we agree together.
Ongoing strategy
Your products, buying patterns, engagement and customer nuances shape the segmentation strategy and monthly email & SMS calendar. About 70% of campaigns are A/B tested. You review the creative in one Figma walkthrough.
Every Monday + every month
Every Monday, you get a recap of the previous week. Monthly strategy calls and custom reporting show the revenue attributed to email & SMS, with clear context for your team.
At six months
We review progress against your starting point, including revenue attributed to email & SMS and repeat-buyer performance. You see the results in your own account.
Their brand. Our retention team.
Thoughtful emails, with a retention plan behind every send.
A client since 2017
We rebuilt their core flows, created a separate program for trade buyers and planned monthly campaigns for each audience.
What that means: $271K more from people who were already on their list.
After two agencies before us
One plan for email & SMS, built around product launches. A creative process that took approvals from days to hours.
What that means: email became a substantial channel for a brand that nearly gave up on it.
These are past-client results, not a forecast for your brand. We’ll review your own numbers on the call.
Who this is for
Under $1M a year? Explore The Email Profit Engine
What’s included
Your plan sets the campaign, flow and SMS work we handle. Your list, your account, your work. It all stays yours.
A detailed brand questionnaire, industry and marketing research, and a Klaviyo audit. Our internal retention report guides the team’s priorities.
Campaign management can come first. Flow rebuilds happen when warranted and included in your agreed scope, with a rollout that fits your account.
Segmentation and list cleaning reflect your brand’s customers, buying patterns and engagement.
Monthly planning, copy, design, testing and a Figma creative walkthrough, within your agreed campaign plan.
Where SMS is in scope, one calendar and one team coordinate email with SMS in Klaviyo or Attentive.
A recap of the previous week every Monday, monthly strategy calls and custom reporting on attributed revenue.
Your account manager, designer and copywriter learn your brand and keep working with you.
Core Retention focuses on email & SMS with the same small team, with services scoped to your brand. The full Retention Suite can also include reviews, loyalty, Klaviyo customer hub and AI agent, direct mail and vendor management. We agree the services and priorities before work starts.
Who you’ll work with
Klaviyo specialists since 2017. Our first client still works with us, and the average client stays 15 months.
A note from Hannah
I ran my own e-commerce brand from 2015. I was the one paying for ads and watching what came back. I started LaRose & Co. in 2017 around one idea: acquiring customers is expensive, so we make sure you keep them.
Stephanie, our lead designer, and Tess, our copywriter, have both been with us since 2021. The people who learn your brand keep running it.
The same account manager, designer and copywriter, month after month.
Your account. Your goals.
We look at your current Klaviyo account together, discuss your goals and explore the support that makes sense for your brand.
Apply first. If you’re a fit, we’ll arrange your account-review call.
A look at the revenue currently attributed to email & SMS in your Klaviyo account.
We discuss what you’re running today, what your team needs and where you want the channel to go.
The support your brand needs and whether our team is the right partner.
We discuss the priorities and scope that make sense for your brand. That may begin with campaign management; flow work is included only when warranted and agreed.
A conversation about your account, your goals and whether we’re the right team to help.
Clear answers
The team, the timing and what stays yours.
We hear that a lot. We stay small on purpose, so the same people learn your brand and keep working on your account. You meet us and review your current account before deciding whether we’re a fit. The priorities and scope are agreed together.
Our standard commitment is six months. If that is a dealbreaker, we can discuss a three-month initial term. Contracts automatically renew for another six-month period unless we receive at least 30 days’ notice before the current period ends. Every flow, template and segment we build stays in your Klaviyo account.
Onboarding takes about two weeks. What launches next, and when, depends on your agreed scope: some clients start with campaign management, while others need flow work. We agree the rollout around your account’s priorities. Retention takes ongoing work, and we review progress against your starting point at six months.
Not necessarily. Retention combines strategy, copywriting, design, account management and technical implementation. One person wearing every hat can leave opportunities underdeveloped. Our team can take on the agreed work so your in-house person has more room for the wider marketing picture.
Our detailed onboarding questionnaire goes into your brand, products, audience, visual identity and tone of voice. We combine that with industry and marketing research and a review of your existing creative, so the team starts with shared context. You review campaign creative in Figma before it goes out, and the same designer and copywriter keep learning your brand.
We use custom reporting and walk you through how revenue is attributed to email & SMS, including the attribution settings behind it. Attributed revenue is not necessarily incremental revenue. The aim is a clear view your whole team can understand.
The next step
Apply for a Klaviyo account review. Talk through your goals, your current account and the support your brand needs.
For e-commerce brands doing $1M+ a year. A couple of minutes to apply.